Google's New Cryptocurrency Ad Policy: What You Need to Know

Effective January 29, 2024

Important Updates for Cryptocurrency Advertisers

Starting January 29, 2024, Google is implementing new policies for advertisers offering Cryptocurrency Coin Trust targeting the United States. Advertisers must now request new Cryptocurrency Exchanges and Wallets certification with Google in order to promote complex financial products like cryptocurrency exchanges and wallets.

What Does This Mean for Advertisers?

If you are an advertiser offering cryptocurrency-related products or services, you will need to take the following steps:

• Request Cryptocurrency Exchanges and Wallets certification with Google.
• Your certification request will be reviewed by Google and you will be notified of the outcome.
• Once you have been certified, you will be able to promote your cryptocurrency-related products or services in accordance with Google's policies.

Why Is Google Making This Change?

Google is making this change to ensure that users are protected from fraudulent or misleading cryptocurrency advertisements. By requiring advertisers to be certified, Google can help to reduce the risk of users being scammed.

What Are the Benefits of Cryptocurrency Certification?

There are several benefits to getting certified as a Cryptocurrency Exchange or Wallet with Google. These benefits include:

• Increased visibility for your ads
• Improved credibility with potential customers
• Protection from fraudulent or misleading claims

How to Request Cryptocurrency Certification

To request Cryptocurrency Exchanges and Wallets certification with Google, please visit the following link: https://support.google.com/google-ads/answer/9914201?hl=en

Once you have submitted your request, Google will review your application and notify you of the outcome.

Additional Resources

For more information on Google's Cryptocurrency Ad Policy, please visit the following resources:

• Google Ads Help: Cryptocurrency Exchanges and Wallets certification
• Google Blog: Responsible crypto advertising